Ads Placements
=============
Desktop News Feed
Mobile News Feed
Right Hand Side Ads
Types of Advertisement
======================
Clicks to Website: Send people to your website.
Website Conversions: Increase conversions on your website. You'll need a conversion pixel for your website before you can create this ad.
Page Post Engagement: Boost your posts.
Page Likes: Promote your Page and get Page likes to connect with more of the people who matter to you.
App Installs: Get installs of your app.
App Engagement: Increase engagement in your app.
Offer Claims: Create offers for people to redeem in your store.
Local Awareness: Reach people near your business.
Event Responses: Raise attendance at your event.
Video Views: Create ads that get more people to view a video.
Campaign Structure of Facebook Ads
====================================
1. Campaign
2. Ads Set
3. Ads
Ads Set:
=======
An ad set contains one or more ads. You’ll set a budget and a schedule for each of your ad sets. You’ll also define your audience, placement, and bidding (bid type and bid value) at the ad set level. This way you can control how much you spend on each audience, schedule when they see your ads, and measure their response.
Create an Offer
================
If you have a Page for a local business/place with at least 50 likes, you can create an offer from ad creation without a budget and promote it later.
Source: https://www.facebook.com/help/www/102534329872055
Power Editor
============
To Create many ads
https://www.facebook.com/ads/manage/powereditor
Ads Guide
============
https://www.facebook.com/business/ads-guide/
Website Conversions
====================
Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text. See how much text is on your image.
Add
=======
Call to Action
e.g. Shop Now
Targeting Options
=================
Location
Gender
Age
Likes and Interests
Relationship Status
Workplace and Education
Facebook Remarketing
=====================
https://www.facebook.com/business/a/online-sales/custom-audiences-website
http://www.socialmediaexaminer.com/benefits-facebook-remarketing/
=============
Desktop News Feed
Mobile News Feed
Right Hand Side Ads
Types of Advertisement
======================
Clicks to Website: Send people to your website.
Website Conversions: Increase conversions on your website. You'll need a conversion pixel for your website before you can create this ad.
Page Post Engagement: Boost your posts.
Page Likes: Promote your Page and get Page likes to connect with more of the people who matter to you.
App Installs: Get installs of your app.
App Engagement: Increase engagement in your app.
Offer Claims: Create offers for people to redeem in your store.
Local Awareness: Reach people near your business.
Event Responses: Raise attendance at your event.
Video Views: Create ads that get more people to view a video.
Campaign Structure of Facebook Ads
====================================
1. Campaign
2. Ads Set
3. Ads
Ads Set:
=======
An ad set contains one or more ads. You’ll set a budget and a schedule for each of your ad sets. You’ll also define your audience, placement, and bidding (bid type and bid value) at the ad set level. This way you can control how much you spend on each audience, schedule when they see your ads, and measure their response.
Create an Offer
================
If you have a Page for a local business/place with at least 50 likes, you can create an offer from ad creation without a budget and promote it later.
Source: https://www.facebook.com/help/www/102534329872055
Power Editor
============
To Create many ads
https://www.facebook.com/ads/manage/powereditor
Ads Guide
============
https://www.facebook.com/business/ads-guide/
Website Conversions
====================
Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text. See how much text is on your image.
Add
=======
Call to Action
e.g. Shop Now
Targeting Options
=================
Location
Gender
Age
Likes and Interests
Relationship Status
Workplace and Education
Facebook Remarketing
=====================
https://www.facebook.com/business/a/online-sales/custom-audiences-website
http://www.socialmediaexaminer.com/benefits-facebook-remarketing/
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