Audience Overview
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Session = Visit
Total number of sessions within the date range. (Count of no. of 30 minute sessions)
%New Sessions
Percantage of First Time Visit
Pages/Visit = Pages/Session
The average number of pages viewed during a session
Avg. Session Duration
The average length of a Session.
Users = Unique Visitor
Total number of users in selected time frame
New Users
First time users (count with the help of __utma)
PageViews
Pageviews is the total number of pages viewed. Repeated views of a single page are also counted.
Unique Pageviews
A->B->C->A (here 3 is unique pageviews and total pageviews are 4)
New Visit = New Users
First time users (count with the help of __utma)
Bounce Rate = %Bounce Rate
Bounce Rate is the percentage of single-page visits
%Exit = Exit Rate
%Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).
Total number of sessions within the date range. (Count of no. of 30 minute sessions)
%New Sessions
Percantage of First Time Visit
Pages/Visit = Pages/Session
The average number of pages viewed during a session
Avg. Session Duration
The average length of a Session.
Users = Unique Visitor
Total number of users in selected time frame
New Users
First time users (count with the help of __utma)
PageViews
Pageviews is the total number of pages viewed. Repeated views of a single page are also counted.
Unique Pageviews
A->B->C->A (here 3 is unique pageviews and total pageviews are 4)
New Visit = New Users
First time users (count with the help of __utma)
Bounce Rate = %Bounce Rate
Bounce Rate is the percentage of single-page visits
%Exit = Exit Rate
%Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).
Entrance vs Sessions
Entrance Apply on Event while Sessions Apply on Page
e.g.
Enter ->Page A->Page B->Exit
Entrance =1, Session=1, Pageviews=1
Enter->Event1->PageB->Exit
Entrance=1, Session=0, Pageviews=1
Returning Visit
Returning Visitor
New Visitor
Active Users
Keywords
Locations
Avg. Time on Page
Goal Conversion
ACQUISITION(संकलन)
Site Content
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Diff B/w All Pages, Landing pages and Exit Pages
All PagesComplete Pageviews on particular Pages
Landing Pages
Count of Entrance through Landing Pages
Exit Pages
Number of times visitors exited your site from a specified page or set of pages
Site Speed
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Avg. Page Load Time (sec)
Avg. Redirection Time (sec)
Avg. Domain Lookup Time (sec)
Avg. Server Connection Time (sec)
Avg. Server Response Time (sec)
Avg. Page Download Time (sec)
Page Load Sample
Pageviews
Page Speed Score
Page Speed Suggesstions
DOM Timing
Site Search
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Sessions with Search
Total Unique Searches
Results Pageviews / Search
% Search Exits
% Search Refinements
Time after Search
Average Search Depth
Events
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Total Events
Unique Events
Event Value
Avg. Value
Sessions with Event
Events / Session with Event
Event Category
Event Action
Event Lable
Adsense
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AdSense Revenue
AdSense Revenue / 1000 Sessions
AdSense Ads Clicked
AdSense CTR
AdSense eCPM
AdSense Impressions
AdSense Impressions / Session
AdSense Page Impressions
AdSense Viewable Impression %
AdSense Coverage
Top Channels
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Organic Search
Referral
Social
Direct
Display
Paid Search
Source
Google, Yahoo, Facebook
Medium
Organic, Paid, Email
Google Analytics Basics
Channel Grouping
A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together.
Content Grouping
A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app.
Collection (Which Data Collected)
The component of the Google Analytics platform that manages which data is collected for your site, mobile app or other digitally connected device.
Configuration (How Process)
The component of the Google Analytics platform that manages how your data is processed.
Data model (How Collect Data)
The model used by Google Analytics to organize how data is collected.
Dimension
A descriptive attribute or characteristic of data.
Dimension Widening
A data import process that allows you to join data from external sources.
Filter
A configuration setting that allows you to add, remove or modify your data.
Hit
A single-pixel image request that is used to send data to Google Analytics.
Interaction
Any type of engagement activity
Metric
The quantitative measurements of your data.
Segment
A subset of sessions or users that share a common attribute. Segments allow you to isolate and analyze groups of sessions or users for better analysis.
Sessions / Visits
The period of time (30 min) a user is active on your site or app.
Tracking code
JavaScript code inserted in order to capture page interaction data.
Users / Visitors
The unique browsers that visit your website or mobile app.
View
A subset of a Google Analytics account property that can have its own unique configuration settings.
Source:
https://analyticsacademy.withgoogle.com/course02/assets/html/GoogleAnalyticsAcademy-PlatformPrinciples-Glossary.html
http://www2.epa.gov/sites/production/files/documents/glossary_of_metrics_used_in_google_analytics.pdf
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