Google Analytics Test Preparation

Google Analytics IQ study guide

Getting started with digital analytics

• The importance of digital analytics
• Core analysis techniques
• Conversions and conversion attribution
• Creating a measurement plan

Understanding and using Google Analytics data

• How Google Analytics works
• Key metrics and dimensions defined

Collecting actionable data with Google Analytics

• Creating an account
• Understanding your account structure
• Setting up basic filters
• Setting up goals and ecommerce
• Collecting campaign data

Navigating Google Analytics reports

• Reporting overview
• Audience reports
• Aquisition reports
• AdWords reports
• Behavior reports
• Custom reports and dashboards

Navigating Conversions reports

• Goal Flow report
• Ecommerce reports
• Multi-Channel Funnels reports
• Attribution reports

Platform Principles: Fundamentals

• Platform components
• Data model

Platform Principles: Collection

• Data collection overview
• Website data collection
• Mobile app data collection
• Measurement Protocol data collection

Platform Principles: Processing and Configuration

• Processing and configuration overview
• Processing hits into sessions and users
• Importing data into Google Analytics
• Transforming and aggregating data

Platform Principles: Reporting

• Reporting overview
• Building reports with dimensions and metrics
• The reporting API
• Report sampling

Source:
https://support.google.com/analytics/topic/6083717
http://trafficmotion.com/72-questions-you-need-to-know-for-the-google-analytics-iq-exam/
http://www.onlinemarketingtips.in/google-analytics-certification/